The Birth of Blue Betty

Date: 22nd Oct 2018
Written by: Jade Harding
Category: Blue Betty Life

Who I aspire to be

“It took me a while to get to where I am now.”

I was asked many years ago where I see myself in 5 years. An average recruitment question, but I can clearly remember pointing out two things 1) I would own my own business and 2) I would sail around the world.

It took me a while to get to where I am now. Working in the surf industry, managing client accounts, pursuing the corporate route and eventually taking the risk to set up my own marketing business; ultimately filling the independence gap I was seeking. With my husband working offshore fueling my travel dreams and a close friend spurring me to dig deeper, I began to start focusing on the “why again”. Never did I think that my two dreams could be joined at the hip, running a business with my family by my side and for a cause that just makes sense to me – saving our oceans.

Blue Betty is an extension of who I am and who I aspire to be. First and foremost, I am mommy to two beautiful children, Summer Tide and Kolohe Ocean, and a wife to my biggest fan, Dustin. I draw on these three souls for my daily inspiration, my motivation to grow the Blue Betty brand and most importantly, build awareness and advocates for our social cause. I have a fierce love for the ocean; you can read it on my tattoo:

She smiled at the ocean, for the waves told her story.

I am a surfer and paddling out on any given day with the salt between my toes and water on my face is one of those feelings you just can’t explain, but need to experience. In an essence, that is why I love to share my joy with other water lovers because, you are never too old to get the feel for the salty life, laugh at your woes and just have fun!

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