Women Inspired to Drive Change

When you start to love the ocean, you can’t help but want to save the ocean.

When we started our journey, it was it about making ocean-activities such as surfing, stand-up paddle boarding and bodyboarding less daunting for women. It’s sometimes a hit and miss when taking up an ocean sport for the first time, you either hate it or fall in love the instent your toes touch the water. We discovered that by creating an environment that’s less intimidating, fun and social (we like to drink coffee and laugh a lot) we created a space for women to thrive, a space for connection and self-growth.

When you immerse yourself in the big blue, you can’t help but find more sustainable ways to live out our everyday lives . Through changing our daily habits to cleaner, ocean friendly options, we educate others to do the same. 

The two go together – ocean and mindfulness and so Blue Betty and our purpose was born, love the ocean – save the ocean. With our mantra of #justbegin, we strive to create a ripple affect through Blue Betty and the people we meet along the way.

Why the name Blue Betty?

Blue because we are constantly reminded of our purpose, to save the Big Blue, to bring calm to our earth and breathe more easily in our knowledge that everyday we have made a better choice for our ocean. 

Betty, because she epitomises a modern day queen. She is irresistibly sexy and feminine. She is educated, deep, witty, simple and young-hearted. Age is only a number! She is naturally beautiful, honest, brave, loyal and nurturing. She is the whole package – balanced, quirky, open-minded, complex and flawed. She can be raw with her words and gentle with her touch. She is soulful, connected and driven. A modern-day triple-threat, go-getter. She is an entrepreneur, wife, mother, daughter, sister, girlfriend.

Betty’s we’ve met along the way

Jade Harding

Jen Coffin-Grey

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