Women Inspired to Drive Change

When you start to love the ocean, you can’t help but want to save the ocean.

When we started our journey, it was with a social business in mind. We wanted to create a profitable social and lifestyle business aimed at women who share a love of the blue and who are, or are keen to become water-active with a focus on health and spirit, and most importantly, our oceans.

As time progressed we realised that as 2 women, with our amazing responsibilities as wife, mother, business owner, etc. it was becoming challenging adding another ‘role’ of building an incredible global business with women, for women, to our repertoire – but this did not quench our salty thirst to make a difference. So instead of starting with a big bang, we’re starting with baby steps – ourselves. Our families. Next, our friends. And gradually through this process we have started to build a global community of women – a group of Betty’s who want to change the world, and embrace their own selves through the love of enjoying the ocean.

What we started to realise is that changes can’t just stop in the home, they need to form part of our everyday lives, business in fact. With a wealth of marketing experience, it was only natural to start educating businesses on more sustainable practices from educating employees or moving to non-toxic inks. With our mantra of #justbegin, a small step in business has started to change the way they themselves do business and so we have the ripple affect and Blue Betty Business was given the stamp of approval.

Our next goal?

For every business to be BLUE certified.

What does that mean?

That each business has been given the stamp of approval by our Blue Betty environmental consultant in their strategic decision to become more BIG BLUE conscious.

Why the name Blue Betty?

Blue because we are constantly reminded of our purpose, to save the Big Blue, to bring calm to our earth and breathe more easily in our knowledge that everyday we have made a better choice for our ocean. And yes, our aim to bring back our blue flag status on all our beaches.

Betty, because she epitomises a modern day queen. She is irresistibly sexy and feminine. She is educated, deep, witty, simple and young-hearted. Age is only a number! She is naturally beautiful, honest, brave, loyal and nurturing. She is the whole package – balanced, quirky, open-minded, complex and flawed. She can be raw with her words and gentle with her touch. She is soulful, connected and driven. A modern-day triple-threat, go-getter. She is an entrepreneur, wife, mother, daughter, sister, girlfriend.
We are Blue Betty!

Meet the Betty’s

Jade Harding

Jen Coffin-Grey

Get in Touch

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